Background

Jomo Kenyatta University of Agriculture and Technology has a very wide range of students and most are between 18 – 23 years of age. To attract this type of student you have to provide a wide range of fun activities and also services that actually suit their age bracket. This means you have less than a minute to capture their attention and the next to maintain their attention. 

Objectives

There were very few objectives for this event: 

• Brand awareness
• Customer engagement
• Experiential marketing
• New customer acquisition

What was done

• Performances

Talent amongst the youth is the assurance of a better generation. It is our task in the corporate world to nurture these talents through various opportunities. This is exactly what we do on each and every campus we go to. Search for talent and give them the platform to nurture themselves and be nurtured by our partners who are focused on talent search.

• Masterclass

We had a masterclass that was aimed at bringing students together and making them more informed. We had partnerships with various organizations that brought this to fruition.

• Experiential Marketing

This was made possible with the companies that came with us to ground. The students were able to experience the products and services of the various companies directly. All companies brought in their A-game and this was an advantage to the students.

• Brand identity on the ground 

The various companies that came had the opportunity of making their brand known to students and having students feel the effect of the company. This was very possible with setups that we use for our events at all times.

Outcomes

The event was a success from the performances to interact with brands. 

Coordination with the various teams was very effective and ensured that we got value for everything that was being done in the event and the clients were very happy.